Probiotics Market Insights, Competitive Landscape and Key Regions Analysis by 2027
The global probiotics market was valued at USD 48.88 billion in 2019 and is projected to reach USD 94.48 billion by 2027, registering a CAGR of 7.9% over the forecast period. In 2019, North America led the market, accounting for a 16.98% share. The U.S. probiotics market, in particular, is expected to witness significant growth, reaching an estimated USD 17.99 billion by 2032. This expansion is driven by the increasing adoption of immunity-boosting and probiotic-fortified food products, recognized for their numerous health benefits.
Probiotics play a crucial role in promoting gut health by maintaining a balanced intestinal microbiome. They are widely used to manage digestive disorders such as irritable bowel syndrome (IBS) and enhance overall immune function. As consumers increasingly seek natural and effective health solutions, demand for probiotic-enriched foods, beverages, and supplements has surged.
Furthermore, favorable regulatory frameworks and endorsements from reputable organizations, including the European Food Safety Authority (EFSA) and the U.S. Food and Drug Administration (FDA), have bolstered market growth. These approvals not only enhance consumer confidence but also encourage manufacturers to innovate and expand their probiotic product offerings.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083
Key Companies in the Market
The probiotics market features several prominent players, including:
Danone S.A. (Paris, France)
Lallemand Inc. (Canada)
Yakult Honsha (Japan)
Nestlé S.A. (Vevey, Switzerland)
DuPont (Danisco A/S) (Delaware, United States)
Chr. Hansen (Horsholm, Denmark)
Kerry Inc. (Tralee, Ireland)
Post Holdings, Inc. (Missouri, United States)
PepsiCo, Inc. (New York, United States)
Evolve Biosystems, Inc. (Davis, California)
Impact of COVID-19 on Market Demand
The COVID-19 pandemic has heightened global awareness of health and disease prevention, leading to a surge in demand for immunity-boosting products, including probiotics. Beneficial microorganisms such as Lactobacillus, Bifidobacterium, and Saccharomyces play a vital role in gut health and digestive balance. Regular consumption of probiotics not only supports gastrointestinal function but also contributes to heart and brain health. Additionally, the incorporation of probiotics into products like yogurt has further amplified their immune-boosting properties.
Market Insights
The probiotics market report provides a comprehensive analysis of key growth drivers, challenges, opportunities, and regional trends. Drawing on expert industry insights, the report explores factors influencing market expansion and evaluates strategic initiatives undertaken by leading players from 2020 to 2032. These strategies include product innovations, mergers and acquisitions, joint ventures, and collaborative partnerships.
Market Segmentation
Supermarkets and Hypermarkets Maintain Market Dominance
In 2019, the supermarket and hypermarket segment accounted for a substantial 61.33% share of the probiotics market. This dominance is expected to persist, driven by the wide availability of probiotic products, consumer convenience, and attractive cashback and discount offers that encourage purchases.
Key Market Drivers
Rising Demand for Immunity-Enhancing Foods
The increasing prevalence of lifestyle-related diseases, such as diabetes and obesity, has fueled demand for functional and nutritious foods. According to the World Health Organization (WHO), global obesity rates have tripled since 1975, reinforcing the need for healthier dietary choices. Probiotics, known for their immune-boosting properties, have gained significant traction among health-conscious consumers. Additionally, advancements in technology have enabled companies to better educate consumers on probiotic benefits, further driving market expansion.
Regional Analysis
Asia-Pacific Leads Global Market Growth
The Asia-Pacific region is set to dominate the probiotics market, driven by a strong cultural preference for balanced diets and the widespread consumption of fermented foods that support gut health.
North America Exhibits Strong Growth Potential
The North American probiotics market, valued at USD 8.30 billion in 2019, is expected to experience robust growth through 2032. This expansion is attributed to the rising incidence of lifestyle-related diseases, as well as the proactive efforts of market players to diversify their product portfolios and enhance consumer awareness.
Competitive Landscape
Innovation and Strategic Expansion Drive Market Leadership
Leading probiotics companies are prioritizing innovation to align with evolving consumer preferences. The development of advanced, targeted probiotic products addressing specific health concerns underscores their commitment to market leadership. Furthermore, key industry players are leveraging strategies such as partnerships, mergers, acquisitions, and expanded distribution networks to strengthen their presence, boost brand recognition, and drive overall market growth.